U.S. Cellular: Online
U.S. Cellular wanted to increase phone sales across multiple offerings, devices, and promotions so we created independent landing pages to showcase each offer. Each was specifically designed to allow the user to find pertinent information quickly, shop, learn more, and move through the purchase funnel.
CTR and IAR from these landing pages saw a large increase from the traditional shopping experience on the main website.
We also set out to increase sales through a simplified U.S. Cellular mobile e-commerce experience. With a less cluttered, more responsive buying experience buyers could see all their options quickly.