ULTA BEAUTY: Online Videos

Ulta, the largest beauty retailer in the U.S., didn't have a voice in the already cluttered online beauty community. 

To put them front and center, we created a series of quick tutorials based on engaging tips that people were already searching for. Keeping them under two minutes and hosted by the voice of a friendly expert, Ulta was able to not only resonate with the audience but keep them coming back for more.