MOTOROLA ACCESSORIES
We were looking for a way to speak to Motorola Retail Service Associates about accessories in an interesting and engaging way that was tailored specifically to our expert target. We created a site going head to head with the competition showing the clear difference, constantly updated with new product, videos, games and prizes.
Knowing RSAs are on the floor in-store we created a mobile site that would easily accessible for them if they needed the information at any time.
To draw interest to the site we handed out cards in the style of retro movie posters promoting the videos on the site.
We also created Motorola Trivia Takedown as a way to incentivize the RSAs to continually challenge themselves to learn more about existing and new products as well as return to site.