BONEFISH GRILL: Radio

We needed a way to keep awareness of the Bonefish brand top of mind while driving specific offers, so we created engaging stories centered around the experiences at Bonefish Grill. We tapped into a celebrity voice to create a character that was always up for a good time. Using Neil Patrick Harris as a witty, slightly Barney-esque, character we were able to create different spots that highlighted Bonefish Grill as a fun, lively atmosphere that kept bringing the listener back for more.